Being a social media assistant for a brand that’s working on all cylinders to increase their social media presence can really be a time consuming job. With all the tasks that you’ll inevitably be responsible for, it takes a lot of effort and dedication to see the fruits of your labors. All of the work you put in can really take its toll on you if you aren’t careful. That’s why we’ve compiled a list of tricks busy social media assistants like you need to know to help you handle all your tasks even when you feel like you’re too busy.
A Social Media Assistant Should Be as Professional as Possible
Remember that despite the fact that you’re on social media, you’re still using your company’s profile. Do your best to not overshare and/or not to post anything that’s completely inappropriate or unrelated to your business. Yes, that cat video you saw last night might be amusing, but do you really think it will do your business any good if you shared it using your business’ social media profile? Your business might even lose some credibility over something a mistake like that, or worse, you might even lose leads in the future because of it. So remember, always think before you click, especially if the company’s name you’re working for is on the line. So as a social media assistant, do your best to post/share as much related content as possible. Those cat videos can wait, your business can’t.
A Social Media Assistant Should Be Active in Responding to Members of the Audience
As a social media administrator, one of the most important parts of your job is that you need to do your best to provide a response to comments and inquiries from your followers as soon as possible. Never ignore any post from anyone unless it’s an obvious online troll. Delivering proper responses to inquiries will develop trust between you and the inquirer/s. One of the consequences of choosing to ignore the inquiries and comments sent to you by your page’s followers is that these people will inevitably turn to your competitors to have their questions answered. You should always respect your followers. Be open to answering negative feedback properly. Your company’s not perfect, so don’t act like it. The case should still be the same even if the person is being incredibly rude. You should treat all of your customers with patience and respect, especially in social media. No matter how disrespectful a customer on social media is, a customer is still a customer.
A Social Media Assistant Should know What to Post at the Right Time
Use the information given about your page posts as an advantage. Do your best to find out what kind of content what your followers like to see on your page. You should also take note of the time when your posts get the most feedback from your followers. Taking this information into account lessens the amount of actual posting you need to do, so you’ll have more time to spend on making the content you share as high quality as possible.
If you make an effort to follow these guidelines, you’ll surely lessen the amount of work you have to do for your brand every day. When it’s all said and done, a social media assistant won’t be judged by the amount of work he/she has done because quality of work will always matter in the end.