Facebook promotion is a feature on Facebook that allows businesses and brands to promote certain posts in order to establish a wider reader base. These promotions are paid for and they do not require the use of a third party app, which Facebook used to require.
Now, promoted posts show up in the newsfeed of Facebook users. By using this service you can reach many individuals who may not otherwise have contact with your products or brand.
The Pros of Facebook Promotion
Using Facebook to promote your posts has many benefits. The benefits include: being relatively inexpensive, making it easy to reach your followers, it is simple to use, it generates great follower engagement, easily stands out to followers, and easily increases brand awareness.
Promoting posts is simple with Facebook because you can make a post, select the promote option, and then choose the amount that you want to pay and the number of people that you want to reach. This means that you do not have to create special advertisements, you can promote the same kinds of posts that you would normally make on your business page.
Additionally, not only will your followers see your posts, but the friends of your followers will see your promoted posts as well. This helps to spread awareness for your company or brand and increase your potential followers and customers. Promoted posts can be fantastic to raising awareness about a certain special event, new product, or sale that your business is having. This is because you can quickly and easily reach out to all of your existing followers.
The Cons of Facebook Promotion
Some of the features of promoting on Facebook can be seen as negative by some businesses or brands. Having a set budget can make it more difficult than using Facebook ads and using a smaller price option means that you will reach fewer followers. Additionally, only the people who actually like or follow your page will see your promoted post. This differs greatly from advertising on Facebook because advertisements reach a targeted audience who share a specific interest that your brand represents.
Overall, if your business or brand does not have a lot of followers, promoting may not be your best option. Additionally if you are only willing to spend a small amount of money, you will only reach a small amount of people.
Deciding if Promoting is for You
In order to decide if promoting is right for your business, it’s important to weigh the pros and cons. If you don’t have a large following on Facebook, it may be better to use advertisements to reach a larger audience, or try to gather more followers before paying to promote your posts.
However, if your business already has a large following on Facebook, promoted posts may be exactly what your business needs. You can reach out to all of your followers and even get exposure to their friends. Once you have considered the pros and cons, you can decide if Facebook promotion is the best strategy for your business.