If you own a business that gets its customers or clients locally, you should consider utilizing Local Search Optimization for your brand. If your business has a physical address, and if you expect people to come by and give the goods/services you are offering a try, local SEO is a must. As a business owner and online marketer, you should optimize your content to let Google know where your establishment is located and what kind of goods/services you are offering not just for the purpose of popping up on search engine results page more frequently, but to make sure that you reach out and make yourself visible to an audience that’s quite relevant to your locale. But optimizing your content to lean towards a local audience can be quite confusing at times. So, I’ve decided to compile a list of what the best strategies your business should utilize to make the most out of local SEO.
Identify Search Terms for Local Search Optimization
To optimize your website, you have to know what people in your area are looking for. Usually, local search terms that users look for in search engines are a combination between the type of services that you offer and the town or the city that your business is in. You can find out exactly what these terms are by using keyword tools like Google AdWords and Wordstream, or you can check the web analytics of your website for yourself. You can also use this information to help you in optimize content for services that you want people to find in your site.
Gear Your Website for Local Search Optimization
To acquaint your website with Local SEO, you need to detail the hours your business operates, list the types of goods/services you offer, and upload a good amount of high quality photos that show possible customers what your establishment looks like inside and out, where exactly it’s located, and what your products look like. The next step is to properly categorize your business in the listings. Getting your business’ category/ies right helps search engines understand what your business is all about, and it definitely helps your business getting shown in local listings. Remember that search engines will not display businesses that aren’t categorized properly or aren’t categorized at all because they’re algorithms won’t be able to determine what these businesses offer.
Keep Local Search Optimization Mobile Friendly
More and more people are using their mobile devices and applications to search for relevant local information. A lot of people now see the convenience of mobile phones as research tools, and if you’re business page fails to be mobile friendly, you’re bound to get left behind. This is due to the fact that many people nowadays search for information online on the go. A lot of people don’t want to spend time starting their computers up to look for the information they need, especially if their mobile phones can do the same job in less time. By having a mobile friendly website, mobile users will be more inclined to view your content compared to a business with a website that only welcomes desktop users. It’s a very unpleasant experience for mobile users, and it’s been proven that not having a mobile friendly business website will lessen the chance that mobile users will look to acquire your goods and services.
Increase Your Social Media Presence
Speaking of being mobile-friendly, social media buzz is a very important factor that affects a page’s ranking, and when a lot of people are talking about your business on social media, Google will deem your content important and relevant. So listing your business in local search applications and social media applications will increase your business’ chances of being shown in the results page when keywords that can pertain to your business are entered in search engines.
Communicate with Your Customers
No matter what part of the world you’re from, it is always important to talk to your customers about anything and everything that is related to your business. Ask your customers to give you recommendations, reviews, and/or feedback about your business. It doesn’t matter if you get a small number of negative feedback. What’s important is that you encourage your customers to speak out and let their voices be heard about what they liked or didn’t like about your services. It creates great PR for your business, and it lets your customers know that you’re in the business to serve them. Building your reputation up in that manner will help your business in Local Search Optimization listings.