Being able to predict what the next social media trends is a big part of the social media marketing business. It helps keep current and soon-to-be business owners in the thick of all things related to social media marketing by keeping track of the signs that will point them to what’s hot and what’s not. If you’re wondering what the five social media trends you need to watch out for this 2015 are, look no further. We’ve got a list of them right here.
Social Media Trends: Facebook ad price hike
With Facebook post reach steadily declining, business owners will now have even tougher times advertising on Facebook. This is all due to the fact that Facebook is making an effort to limit the number of page posts a user sees. Another contributor to this decline in post reach is because of the fact that Facebook users are choosing to filter their news feeds at an increased rate. And since Facebook is a user-oriented platform, it’s no surprise if Mark Zuckerberg will follow suit. This will set off a relatively big price hike with Facebook ads as more and more business owners will be willing to pay more to increase their post reach on Facebook.
Social Media Trends: Instagram will beat out Vine to become the top dog in image-based SMM
With over 200 million monthly users, it’s clear to see that Instagram is the go-to social media platform for image-based social media marketing. More business owners and marketers will look to take advantage of these numbers and they will surely increase their use of this platform. Add the rise of Instagram’s in-feed video advertising to the mix and there’s no way any business owner can pass up the opportunity to both strengthen their hold with their current audience and widen their reach to new ones.
Social Media Trends: Ello’s arrival to the big stage
2014 surprisingly gave birth to a new, “forever ad-free” social network called Ello. Ello, a social networking site that is intended to go up against Facebook, has promised to provide its users an ad-free social networking experience where they aren’t in danger of being “products” bought by third-party corporations. Ello also vows to never sell its users’ information because, according to their site, Ello believes that “Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical.” Because of this, Ello has been dubbed as the “hipster social network”, and because hipster culture keeps on growing in popularity, the site’s members will definitely grow. Many people want to be different. Ello is different. It just makes sense.
Social Media Trends: The mobile revolution
The mobile platform is surely becoming more marketable as time progresses. With over 56 billion apps downloaded back in 2013, it’s safe to say that our mobile apps are a great way to market. We’ve seen a lot of companies take advantage of free mobile apps to advertise their brand over the last few years and they flourished so we shouldn’t expect any of it to change this 2015. Brands’ data bases are always improving as well as their contextual targeting strategies, so a more personal approach on marketing strategy is no surprise at all. How much more personal can you get when you advertise your product through a person’s mobile phone?
Social Media Trends: Private messaging’s potential for customer interaction will be explored even more
Viber, WeChat, Line, WhatsApp, Snapchat, etc. private messaging apps have been around for a long time now, and it’s only now that we’ve seen brands take advantage of private messaging apps’ potential for customer interaction. The great thing about these messaging apps is the fact that they give businesses the opportunity to communicate with their customers in a more private setting. An example of this would be Durex’s WeChat campaign in China where customers are given the opportunity to ask questions about their products without judgment from a conservative society in China. Viber has also made a move to connect different brands to its customers with Viber’s public chat feature. Overall, private messaging is a great way for business owners to establish a connection with the demographic and in 2015 it will surely grow into more than just a publicity stunt.
It’s really curious to see what’s going to happen in social media marketing this 2015, so you can’t help but keep an eye on the state of market. Personally, these are the social media trends that I’m looking out for, and I can’t wait to see how 2015 will pan out.