If you’re an online marketing junky, I’m sure you’ve heard about the wonders of the infographic style of analytics social media reporting has brought into the world of the social media market. If you’re like me, I’m sure you’d be curious as to how it all works if you don’t know it already. Basically, SMR gives online marketers the opportunity to listen to what the demographic is saying about a certain brand. It also gives these marketers the chance to look at what’s in, what’s out, what’s hot, and what’s not. Online marketing is a very competitive world, and it takes a little know how to properly operate a media reporting tool to bring out the most accurate results. Here’s a list of five secrets marketers use to effectively study and present the data you get from social media analytics.
Keep your goals in mind while Social Media Reporting
When you started your social media campaign, I’m sure that you made a list of what your goals for the campaign are, chose what social media platform you chose to implement that plan on, and decided which statistics you should use to track that success. So whenever you do your ROI reports, always remember to thoroughly assess if your social media campaign reached the goals you set for it. By having your goals in mind, reading the data you collect over a period of time will you a clearer perspective of where you are as a brand, where you’re headed, and what you need to improve to get your campaign where you want it to go. Start the process off by making a spreadsheet. Keeping an organized place for your data is a great way to make thing easier. Take note of the number of likes, retweets, friends, followers, shares, views, etc. and see where your campaign has deficiencies in and start there.
Don’t make Social Media Reporting about Sugar coating data
Don’t be afraid to talk about the data you collected as it is. If your numbers for the week aren’t as good as you wanted them to be, you should be honest about it. In an industry that requires constant improvement, you won’t get any better without being able to address your campaign’s failures. If one of your campaigns failed to reach the goals you set for it, don’t sweep it under the rug and/or make it seem like it isn’t a big deal, because there is a lot you can learn from it. If you sugar coat your delivery, then you would be defeating the purpose of your reports.
While social media reporting, make an effort to focus on return actions
Your company really wants to know if your social media campaigns lead to leads and sales, so give it to them. Thoroughly talk about all the data you have on your total sales, traffic acquired, and customer interaction every week. Also include the kind of demographic that responded well to your social media campaign updates. Giving these types of data in your reports will help you and your co-workers an idea of what’s working for you and what’s not inviting any response from your brand’s following. It’ll make it easier for everyone who works under your brand to determine whether a social media campaign you’re using is working or not.
Remember that in making a report, your goal is to create motivation for your brand’s management and clientele to continue committing to your social media campaign efforts. Your beneficiaries don’t just want to hear about the good things that came out of your campaigns within the week, they also want to hear about the bad side of your campaigns because addressing problems as soon as possible is a must. Also remember to use visuals in your report to emphasize important results that you gathered from your data to make your report easier to analyze. If you do these correctly, I’m sure that your social media reporting skills will improve and it will help your brand reach its potential in no time.