SEO reputation management is an important part of an online marketer’s job. In ORM, online marketers do what they can to influence and/or control their own reputation or a client’s reputation. Online marketers that focus on reputation management often work in the grey areas of marketing ethics. They’re methods of influencing reputations online aren’t really ethical but they aren’t really unethical as well. Some of these methods include censoring negative reviews, and tinkering with content to influence the search engine algorithms into displaying specific web pages. Despite all of this, Online reputation management (ORM) plays a big role in the online marketing industry and it will do any online marketer a huge favor if they learn how to effectively manage reputations online. So if you’re new to the idea of ORM, read on. I’ve compiled a list of some of the most essential pro tips that an online marketer needs to know about ORM.
SEO Reputation Management: Know How Your Online Reputation is formed
Always remember that your business’ online reputation is influenced by what you post about your business, and what others post about your business. These posts from other people can come from web posts from niche bloggers, from forums about your niche where users may or may not discuss your company’s products and/or services, customer reviews on review websites, and industry reviews. All of these factors combine to form your business’ online reputation, whether you know about it or not.
Posts in social media also influence the formation of your online reputation. Some of these social media posts include status updates made about your business on Facebook and Twitter. Comments that others make about your business in blogs also play a role in the formation of your online reputation. Images and videos posted about your business in Instagram, Flickr, YouTube, etc. also influence your online reputation. Basically, anything that anyone says about your company, whether it’s a status update, image upload, and/or vlog upload.
Knowing how your online reputation is formed is important because it helps you figure out what your business needs to focus on to build a better reputation across the internet.
SEO Reputation Management: Google+ is a Great Place for Promoting your Brand
Yes, Google+ may be one of the lesser used social media platforms, making an effort to be active on it actually helps in improving your company’s online reputation. This is because Google+ is becoming a more important social media platform that businesses need to actively engage to grow. Why? Because when you search any business on the Google search bar, you will notice that Google+ will be integrated in the results page. So, if you take your time and make an effort to be active in Google+, your business profile can be reviewed by your circles. If you have a high number of positive reviews, you will receive free ad space on Google that displays your review rating whenever users search for your business and/or your company’s niche using the Google search engine. This makes your business look more trustworthy on the internet, and it will lead to a higher sales rate because nobody really wants to do business with a company with a negative review. So do your best to get more +1’s on Google+ because they play a big role in influencing search engine ranking.
SEO Reputation Management: Keep on Working at it
Like a reputation in real life, it is important that you keep working on your company’s online reputation. Within a day, you can encounter a lot of potential clients on the internet through the Google results page, and it has been proven that 72% of those who research about your brand on Google will not do business with you if there is a negative comment about a company, your products, and/or service. If you don’t keep working on your reputation, you’ll lose your customers and potential clients to your competitors who are working their way to create a good reputation for their company.
How do you keep working on your reputation? There are a few simple steps to do it. First of all, it is essential that you actually provide service/products that are worthy of great reviews and high praise from customers and/or bloggers. Actions speak louder than words, and in this case, it totally applies. If your company does its best to provide high quality goods and services to your its customers you’ve already done 50% of the work. If your customers like the way you handle your business, the higher the chance that other people would want to try you doing business with you. If more people do business with and keep doing business with you, you’ll get the reviews you need to build up your company’s reputation.
The next step in maintaining a good reputation is that you need to constantly check the internet for negative reviews about your company and its goods and services. Locate these bad reviews, do your best to respond to them, and resolve them as quickly as possible. Sure, you can’t always please everybody with your service, but doing your best to keep your slate clean will pay dividends on your company’s online rep.
The last step in maintaining a good online reputation is by being active online. Keep your website/s and social media profiles updated to keep your followers in the know. Being active online will also help you stay relevant in the online marketing industry.
With all of this being said, maintaining a good online reputation may look like hard, tedious work, but don’t let this faze you. Like anything that’s worth having, a good online reputation is best acquired through hard work and dedication. If you follow these tips I listed down by heart, you’ll figure out the secret of SEO reputation management in no time.