The technology niche is very competitive from an SEO perspective, as it is a popular lead selling niche for professional SEOs, allowing them to make a lot of passive income
- Push core keywords into top positions. The core keywords the client wanted to rank were all on the 3rd page or below.
- Increase search visibility for longer tail, conversion focused keywords. Long tail terms relevant to the site were not ranking well, despite being relatively uncompetitive. This was due to a mixture of poor on-site optimisation and a lack of inbound links.