Project Description

It was obvious that we needed to focus on link building as a priority if I were to get anywhere with their rankings for all the things they’re relevant for.

But I had balance the aggressive goals of the client with the velocity of links we built and the anchor text distribution strategy we used.

I acquired a consistent number of backlinks each month with a highly controlled anchor text distribution, including naked URL, branded & generic anchor text.

from the audit implemented in early Jan coupled with backlinks being pointed at the key internal pages, traffic continuously grew month-on-month.