If you’re an owner of a company that gets most of its business transactions locally, I suggest that you consider utilizing Local SEO guide. It’s basically a must for any company, especially if your business has a physical address that you want people to visit to give your goods and services a try. As a business owner, learning how to optimize your content to let Google searchers know where your establishment is located and what kind of goods/services you are offering is essential to make sure that you reach out and make yourself visible to the audience that’s relevant to your niche. Optimizing content that leans toward the improvement of rank in local listings can be a very confusing. One wrong step and you might get lost in the cycle. Luckily for you, I’ve made a guide that your business should utilize to make the most out of local Marketing.
Local SEO Guide 1: Identify Keywords for Local Search Optimization
First of all, you should optimize your website by knowing what people in your niche are looking for. Usually, local search terms that users look for in search engines are a combination between the type of services that you offer and the town or the city that your business is in. You can find out exactly what these terms are by using keyword tools like Google AdWords and Wordstream, or you can check the web analytics of your website for yourself. You can also use this information to help you in optimize content for services that you want people to find in your site. By having knowledge of what keywords are effective, you increase your chances of being displayed in the results pages, and that’s a big plus to your marketing effort.
Local SEO Guide 2: Your Website Should be Open to Local Search Optimization
To acquaint your website with Local Marketing, you need to detail the hours your business operates, list the types of goods/services you offer, and upload a good amount of high quality photos that show possible customers what your establishment looks like inside and out, where exactly it’s located, and what your products look like. You also need to claim, and properly categorize your business in the online listings. Getting your business’ categories right helps search engines understand what your business is all about, and it definitely helps your business getting shown in local listings. Remember that search engines will not display businesses that aren’t categorized properly or aren’t categorized at all because they’re algorithms won’t be able to determine what these businesses offer. By doing this step properly, local Marketing will help develop the quality of your company’s leads by increasing its visibility at the top of the results page.
Local SEO Guide 3: Keep Local Search Optimization Mobile Friendly
The number of people who are using their mobile devices and applications to search for relevant local information has definitely increased over the past couple of years. This is because of the fact that a lot of people prefer the convenience of mobile phones as a research tool, and if you’re business page fails to be mobile friendly, you’re bound to get left behind. Why? A lot of people don’t really want to spend time starting their computers up to look for the information they need, especially if their mobile phones can do the same job in less time. By creating a mobile friendly website, mobile users who visit your page will be more inclined to view your content compared to a business with a website that only welcomes desktop users. It’s a very unpleasant experience for mobile users, and it’s been proven that not having a mobile friendly business website will lessen the chance that mobile users will look to acquire your goods and services. Convenience helps your business attract customers, and providing a mobile friendly website will help you in that regard.
Local SEO Guide 4: Increase Your Social Media Presence
Speaking of being mobile-friendly, social media buzz is a very important factor that affects a page’s ranking, and when a lot of people are talking about your business on social media, Google will deem your content important and relevant. So listing your business in local search applications and social media applications will increase your business’ chances of being shown in the results page when keywords that can pertain to your business are entered in search engines.
Local SEO Guide 5: Communicate with Your Customers
No matter what part of the world you’re from, it is always important to talk to your customers about anything and everything that is related to your business. Ask your customers to give you recommendations, reviews, and/or feedback about your business. It doesn’t matter if you get a small number of negative feedback. What’s important is that you encourage your customers to speak out and let their voices be heard about what they liked or didn’t like about your services. It creates great PR for your business, and it lets your customers know that you’re in the business to serve them. Building your reputation up in that manner will help your business in rank well in local listings.
If you follow this Local SEO Guide down to every last detail, I can promise you great results that will help your business grow exponentially