In Search Engine Optimization slang, White Hat SEO is defined as the use of search optimization strategies, techniques, and styles that focus on making high quality content that will attract actual audiences instead of making content with the intent of getting shown more by search engines. A lot online marketers are making the move to White Hat ever since Google announced that their search engine will now start prioritize displaying pages with more organic content and earned links. It’s a customer-oriented approach to SEO, and it is great news if you’re part of the web community that isn’t in to making money out of it; for online marketers who used to submit mediocre, keyword-heavy content, not so much. If you’re making the transition to White Hat, don’t worry. We’ve got a guide that will help you figure out what organic techniques really is in no time. With that being said, let’s get right into it.

white hat seo


Provide High Quality Content and Services through White Hat SEO

The great thing about organic seo is that it focuses on the idea that to get more traffic to come into your page, you need to make better content. By better content, I mean content that actually says something; content that says so much more than the keywords over and over again. It’s a really great way to earn credibility across the internet, which means that it’s a great way to get to the top of the Google Search results. Ever since Google Search’s algorithm got fixed, all the pages with the better content started get more and more exposure over the internet, as they should. Organic techniques is a great way to promote honest, credible, and trustworthy web content from your brand. You get promotions by getting good rep. What’s not to like about that? Focus on putting content on your pages that actually has the information your possible clients need. The more useful information you put in your content, the better. Content is everything now, and spinners won’t get the job done the same way that they used to. You better have original, highly relevant, and well-written content if you want to make it big in today’s market.

White Hat SEO Brings Out the Best… In Everyone

Because almost everyone in the social media marketing world is so intent on making the switch to organic seo, and because it’s such a customer-oriented approach, it’s bringing out the best in everyone, including your competitors. The SEO market is no longer comprised of brands who just rely on poorly written content, White Hat is actually making the members of the market work harder. Brands are getting more and more creative with their content, so you have to be as creative as they are getting. Rehashing/spinning old content will only get you left behind by the competition, judging by today’s market. If you can’t think of great new content, you can kiss your dreams of hitting the jackpot with SEO goodbye.

White Hat SEO Promotes Giving Value to your Audience

White Hat SEO’s audience oriented approach to SEO also promotes the idea of using social media platforms to promote the high-quality content. Because Google now considers the social media “buzz” around all types of content, creating content that actually has audience impact will now be an even bigger priority. It not only gives your demographics what they want; it also makes the SEO industry look good.

We’ve only just scratched the surface about organic seo, and there are still a lot more things for you to learn about it. Just remember that in White Hat SEO creating high quality content is, and should always be, your top priority.