If you use the internet for your business, you are likely familiar with the Google Analytics Dashboard. This analytics system is great for small businesses and is one of the best available. However, you need to make sure that you’re making the most of it by making sure to track it.

Why Use the Google Analytics Dashboard?

The easiest and most obvious answer to this question is that the service is free to use. Beyond that, you are able to receive monthly reports that show you how your campaigns are doing. Not only that, but you receive custom reports that are specific to your brand or business. It shows you trends in your page and it allows you to know where your business is coming from.

google analytics dashboard

The Risks of Not Tracking Your Google Analytics Dashboard

The most important thing that tracking can do for your business is to let you know where your business is coming from. If you are not tracking, you can’t be sure where you are getting the most traffic from. This is a risk because it means that you cannot know where to improve on your page, and what areas are doing well.

The second risk is that you won’t know how your marketing is doing. If you have a specific marketing plan and are promoting your page elsewhere, it is important to track your traffic to see if your marketing is paying off.

A third risk is that you will not know what markets to expand to. If you use tracking, you’ll be able to tell if you are getting traffic from markets that you have not yet started promoting to. If you have some interest in specific marketing, tracking is a great way to determine if it is worthwhile for your business to pursue marketing to new areas. You will lose this potential to expand if you are not making sure to track your analytics.

Another risk of not tracking with this analytics system is that you could be wasting a lot of money. With this software you have access to specific data at any time you want it. If you’re not using this system and are using a larger analytics software instead, your reports have to be created by a custom consultant. Not only are you wasting money by paying for analytics software, but you also have to pay to have someone create your reports.

The final risk to not tracking is that it generally means that you are not paying close enough attention to your presence on the web. The internet is a great tool for any business and it’s important to track your trends and where your traffic is coming from. If you don’t track, you won’t be able to tell where your customers are coming from and if they are seemingly satisfied by the services your page is providing. You should be tracking to ensure that your business is always being the best that it can be. The Google Analytics Dashboard can help to make sure that happens.