Are you an online marketer looking to improve your Off Page SEO skills? Are you an online marketer who has no clue what it even is? Yes, everyone knows Search Engine Optimization is the art of optimizing your web page’s content to make it more search engine oriented and make your page get higher results page placements for your chosen keywords. But what everyone else might not know is the fact that SEO is divided into two major categories, namely On Page and Off Page. If you haven’t already guessed it by the title, in this article, we’ll be enlightening you on of one of the major divisions of SEO. Don’t look any further because we’ve got all the information you need right here for you. Just scroll down and let us help you figure out what OffPage SEO really is and what it’s all about.

offpage seo

 

What is Off Page SEO?

Off Page SEO is defined as the search engine optimization of your website even when you aren’t online as the webmaster of your site. In link building, your website’s content isn’t involved in this technique. It focuses mostly on creating good reputation, credibility, and buzz for your web page/s. It’s basically like a technique of SEO where you do your best to endorse your brand through means like social media platforms, other websites, and the like. Your page’s content is often untouched in this form of SEO.

Factors that Affect Off Page SEO

  1. Quality Link Building – Building quality links to your page will increase the buzz around it. The more credible, trustworthy websites that link to your website, the higher the chance for SERP exposure your page will have
  2. Social Media Presence – How active your website is in social media platforms like Facebook, Google+, Twitter, etc. plays a huge role in getting your website noticed. If your website’s active presence in popular social media platforms increases, your brand’s value and its reputation will increase in alignment with the different search engines’ algorithms.
  3. Posting in Forums – Forum posting impacts your page rank. By participating in forum posts while you post questions and/or answer to any inquiries that come your way, you give yourself a chance to get a good quality link built from the forum you post on to your website. This act not only builds good back link, it also improves your page’s ranking in the search engine results page.

Why does Off Page SEO Matter?

Building good links that lead to your website builds a great number of incoming traffic to your website. Off site SEO let’s search engines know that your content is important because other pages are linking themselves to you. The more links you get from other websites that are considered as “important” by Google or the other search engines in existence, then these search engines will also deem your site as “important.” Through the use of a variety of methods, Off Page SEO matters because it creates a buzz around your web page by building its reputation, and lifting it from internet obscurity to the height of its